What is On-page optimization

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted...
What is On-page optimization

What is On-page optimization

Posted by SEO Services in Ecommerce, Magento, Optimization, SEO News, WordPress

What is On-page optimization – On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. It is a crucial part of most SEO campaigns – if the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals.

Remember, the content of a page and its associated meta data are just some of the factors considered by search engines when ranking pages for specific queries. The fact that individual web owners have full control of content means that these cannot be the only (or even the most powerful) ranking factors, as they could easily be manipulated. As such, they are typically only part of the puzzle, but not sufficient enough to rank for even moderately competitive phrases on their own.

At an overview level, the process looks something like:

  • Determining the words and phrases to target on specific pages
  • Ensuring the general copy of the page is written with those phrases in mind
  • Tweaking specific elements of the page to include exact phrases and variants

In general, the search engines are very good at recognizing synonyms, understanding stemming (i.e. understanding that different participles of verbs and plural vs. singular nouns refer to the same core concepts. For example, that “running marathons” and “ran a marathon” are about the same essential things).

For this reason, and also because on-page factors are necessary but not sufficient for ranking well, it is important to write first and foremost to delight users and only consider keywords and phrases as a secondary factor. It is far more important that users like, share and convert from your pages than having the specific phrase you are targeting squeezed in one more time. Bear in mind throughout all the tips that follow that they should all essentially be prefaced with, “As long as you aren’t impacting the readability of the page…”.

RELATED SEO ARTICLES

  • Business Goals for 2018
    Business Goals for 2018

    Business Goals for 2018 – first part of the year, you can look back and see your achievements, your SEO efforts, your setbacks. Every small thing has made you a better person, a better professional, a better entrepreneur. This is the right time

  • Google Ranking Factors
    Google Ranking Factors 2018

    Google Ranking Factors 2018 – Google is forever changing their search algorithm. This is a result of the giant search engine being keen on giving us, the users, the best possible results. So, what do we need to be prepared for in 2018? With sea

  • Content Auditing Tools
    Content Auditing Tools

    Content Auditing Tools – When you write content, its main purpose is to be effective. However, effective content is relevant only with respect to key performance indicators. These indicators help businesses to stay focused and aligned with the

  • SEO for Property Agents
    SEO for Property Agents

    SEO for Property Agents – We are property SEO specialists in Malta. We will get you ahead of your competition in Google.com, Google.com.mt and Google.co.com and help you gain more enquiries from vendors and landlords. The Importance of Search E

  • SEO for Scool and Course Website
    SEO for School and Course Website

    SEO for School and Course Website – Meta tags are pieces of text describing a webpage’s content – the meta tags do not show on the page, but only in the html code of it, “behind the scenes”. Moreover, LearnWorlds uses these

14 Aug 2017 No Comments

Post a comment