Web Design and SEO

...changes to Google’s algorithm – particularly 2017’s Fred update – have completely shifted the paradigm.
Web Design and SEO

Web Design and SEO

Posted by SEO Services in Google SEO, Magento, Malta SEO News, Optimization, SEO News, WordPress

Web Design and SEO – For years search marketers have placed far more emphasis on off-page SEO than quality Web design. Refining the look and feel of a website often tends to take the back seat, being treated as a luxury rather than a necessity. However, changes to Google’s algorithm – particularly 2017’s Fred update – have completely shifted the paradigm.

Mobile Compatibility is No Longer Optional

Last year a major internet milestone was hit – more searches were conducted on smartphones than desktop computers. For years search marketers have been told to place more emphasis on mobile functionality – however, many have ignored the warnings. Since a January 2017 update, Google started penalizing websites that aren’t optimized for mobile. If you’re yet to roll with these changes, get started as soon as possible.

Interactive Visual Content Ranks Higher

Interactive Visual Content Ranks Higher

At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior.

It’s amazing how fast things can change in 12 short months — and 2017 was certainly no exception.Throughout the last decade search marketers have tried to quantify the word count sweet spot for blog posts.

Ten years ago it was 250 words, five years ago it was 500 words, and HubSpot have recently reported that articles between 2,250 and 2,500 words tend to perform the best.

That said, as high search rankings are now strongly linked to time spent browsing, the numbers game means little without quality.

Visual (pictures and videos) and interactive (clickable assets) content keep people on the page, and therefore, should always be factored into the “design” of an article.

Parallax Design Has Gone From Bad to Worse

Single page websites that seem to scroll on forever (parallax websites ) remove the traditional website structure that Google use to crawl. This will raise alarm bells. For example, instead of hosting a page like “.com/about”, a parallax URL will use “.com#about”, which isn’t listed in search engines.

Therefore, instead of having multiple pages appear on Google, only one page will appear. Additionally, it means that you need to focus all your chosen keywords on one page, which can affect readability. While there are some good parallax websites on the web – they can be effective landing pages – they’re just not worth designing.

Digital Analytics Have Gained More Weight

The most effective way of assessing website performance is through digital analytics. Visitors, time spent browsing, pages per session and bounce rate are now all variables factored into Google’s ranking criteria. As a result, many affiliate marketers hosting shallow websites containing an abundance of sales links experienced an overnight traffic drop of between 50 and 90 percent in March 2017. Fundamentally, Google wants to send people to pages that are compelling.

Navigation Bars Are Grossly Understated

User experience should always take equal or more precedence than search engine optimization. After all, SEO means little if you can’t keep your visitors engaged and drive them further down the sales funnel.

A good navigation structure that’s intuitive and familiar will not only help people find what they’re looking for quickly, but will provide an internal link to and from every page. This will make the entire site easier to crawl. Always plan your navigation page hierarchy chain – this is especially important if you use a drop-down menu.

Website Speed Still Matters

In the modern world speed is everything – test website with PageSpeed Insights. People expect instant access to information on-the-fly and will not tolerate slow loading times. Even though broadband and fibre optic are the universal norm, poorly designed websites with messy code can still be slow – at least by today’s standards. Expect to lose two percent of conversions with every one second of loading time.

Remember, an ounce of prevention is worth a pound of a cure. Perform an audit at least once every quarter to ensure all of the aforementioned elements are present on your website. Delving off course, even for a short period of time, could cause serious damage to your rankings.

LATEST SEO NEWS

  • Business Goals for 2018

    Business Goals for 2018 – first part of the year, you can look back and see your achievements, your SEO efforts, your setbacks. Every small thing has made you a better person, a better professional, a better entrepreneur. This is the right time to set...

  • Google Ranking Factors 2018

    Google Ranking Factors 2018 – Google is forever changing their search algorithm. This is a result of the giant search engine being keen on giving us, the users, the best possible results. So, what do we need to be prepared for in 2018? With search...

  • Content Auditing Tools

    Content Auditing Tools – When you write content, its main purpose is to be effective. However, effective content is relevant only with respect to key performance indicators. These indicators help businesses to stay focused and aligned with the organization’s business goals. Also, you’ll ne

  • SEO for Property Agents

    SEO for Property Agents – We are property SEO specialists in Malta. We will get you ahead of your competition in Google.com, Google.com.mt and Google.co.com and help you gain more enquiries from vendors and landlords. The Importance of Search Engine Traffic There were tens of...

  • SEO for School and Course Website

    SEO for School and Course Website – Meta tags are pieces of text describing a webpage’s content – the meta tags do not show on the page, but only in the html code of it, “behind the scenes”. Moreover, LearnWorlds uses these tags to optimize...

10 Oct 2017 No Comments

Post a comment